Archive for

January 2012

PLAYMA photoshoot backstage: less words, more images with Webdoc

Playing with Webdoc today, which recieved quite some buzz on MIDEM this past weekend (a dedicated blog post is coming up today on Dotted Music).

Not fully convinced with how everything is organized there, but it is cool and very useful service without a doubt!

Check out a video my wife Katya did from a PLAYMA photo session in December 2011 (the photographer is Vika Konovalova).

Filed under  //  apps   casestudy   photo   promotion   video  
Posted by Andrew Apanov 

Promoting the launch of a new website with QR #CaseStudy

Qrnotescode-playmamusicdotcom

Pretty much speaks for itself ;)

Tool used: http://qrnot.es/

Filed under  //  casestudy   playma   promotion   qr  
Posted by Andrew Apanov 

PLAYMA - Cuz We Are PLAYMA #YouTube

PLAYMA is revealing their new track and a first music video, filmed by Dotted Music (my wife Katya)!

Titled Cuz We Are PLAYMA, this 4x4 masterpiece with a crunchy dubstep breakdown shows a pure PLAYMA energy and style - you will love it. Created out of days worth of footage, the 3-minutes video for Cuz We Are PLAYMA chronicles their journeys of 2011: from the day in Kaliningrad when PLAYMA was founded to our home rehearsals and the first live gig in Paris' La Bellevilloise club.

Get a full MP3 version of Cuz We Are PLAYMA for FREE at http://playmamusic.com

Filmed and directed by Katya Apanova

 

Filed under  //  playma   video   youtube  
Posted by Andrew Apanov 

Howard Bloom: Success in Music Industry #YouTube

Howard Bloom: Success in Music Industry Select comments by Howard Bloom at IdeaFestival 2010 on his past experience as a publicist in the music industry

Filed under  //  video   youtube  
Posted by Andrew Apanov 

Quickly creating announcements with Smore #CaseStudy

Another cool little app I discovered and tested this week is called Smore.

Currently in Alpha (yes, not even Beta), the service allows to instantly create simple pages and share them on social networks. This kind of a digital flyer is great for announcing events, and so I tried it out yesterday with a page dedicated to next week's premiere of PLAYMA's new music video for "Cuz We Are PLAYMA."

THE RESULT: Cuz We Are PLAYMA announcement on Smore

THE PROCESS:

  1. Signed up with a Facebook account (the service is currently invitation-only, but check the end of the post if you want the access)
  2. Created a new page
  3. Edited the title, description, added text, few teaser photos from the video, a link to the PLAYMA YouTube channel. There are not too many formats available for instering into a page, but enough for what this tool was created for. Adding an event date was a bit confusing, since the widget also includes a location field that can't be removed (totally ok if you promote a real-world event like a party). That's why the primere will apparently happen in the SF YouTube office (need to inform the guys so they are not too shocked on Tuesday).
  4. Changed the theme. I'm not sure who is the target audience of this service right now, but most of the themes are too... colorful.
  5. Published and shared the URL! Very quick and simple.

Basic statistic are available, showing the admin how many views the page got (without any details at this point). I loved that each page goes with a Facebook comment plugin, which is very appropriate considering the social concept behind the service.

Overall a fun and handy tool, which of course needs to improve to become something that you can use on a regular basis (but it's alpha afer all). The two creators of the service have done a great work so far.

If you want an invite, let me know in the comments or Twitter @matterandrew and I'll try to get you one!

PS: For full disclosure, I am not affiliated with Smore, but do manage PLAYMA. Watch that video on Tuesday, it's awesome!

Filed under  //  casestudy   promotion   service   video  
Posted by Andrew Apanov